#1 Buy a Newsletter: The Millionaire Syrup

Welcome to the first post of Sifter! Today we will be dissecting the investment potential of The Millionaire Syrup. Let’s dive in.

Overview

The Millionaire Syrup is a newsletter that focuses on finance, entrepreneurship, and business. It provides insights and advice to help its readers achieve financial independence and grow their income.

What is the target audience?

Business professionals, entrepreneurs, and anyone interested in growing their wealth.

How old is the newsletter?

Relatively young. Its first post was published on October 24, 2023, making it 8 months old.

How often does it post?

Daily. It has almost 200 issues in its archives.

Key Metrics

These metrics look great.

The newsletter gains 1,500 new subscribers each month and has a 15% growth rate. Additionally, a 35% open rate and a 1.2% click-through rate indicate a highly engaged audience.

Content Strategy

A quick glance at their posts suggests they have mastered the art of attention grabbing using titles like “Ways to Make $10,000/Month” and “AI Tools That Will Make You Rich”. On closer inspection, it seems like they find relevant and trending YouTube videos and use its titles and thumbnails. The only content they write is a summary of the video.

They've crafted a winning formula to produce engaging content in a flash and grow their audience quickly. This is a great foundation to build on. I would focus on retaining these subscribers and reducing the 5% churn rate by creating original content or finding additional sources of interesting content.

Social Media Presence

Another thing I noticed is that their social media accounts appear underutilized. They barely post on Twitter or TikTok, so I would establish a presence there. I would also tap into short-form video creation, which tends to gain significant visibility.

Income Generation

What’s great is that they already have an established revenue stream via the Beehive ad network, sponsors, Sparkloop recommendations, and affiliate marketing. This is a positive indicator of the business's ability to generate income. They have an attractive and niche audience who is motivated to find information and take action to improve their finances. I would hit up every business operating in the side hustle, passive income, and financial freedom space to try and partner with them.

Attractive Valuation

The industry standard prices a business at 2 to 3 times the annual profit. This would value it at over $19,000. So, the suggested valuation of $5,500 is a discount. The cost per subscriber comes to $0.50, which is reasonable given the level of engagement.

Would you buy this business? You can find their listing on Duuce.