#5 Buy a cooking blog: Wine and Mommy Time

This week, we’re featuring Wine and Mommy Time, a recipe blog loved by Google and thriving on organic traffic.

Key Highlights

1. Strong Organic Growth and Google-Friendly

This chart says it all. The blog’s stellar performance during Google’s latest updates has demonstrated its SEO strength, consistently pulling in high-quality, organic traffic. The site ranks highly for numerous keywords and frequently appears in the "People Also Ask" sections and featured snippets. With its solid foundation, it’s well-positioned for continued growth.

2. Effective Content Strategy

Wine and Mommy Time boasts a library of 100+ original recipes, all written by the owner — no AI here. With 70+ daily returning visitors, it’s clear the content resonates with readers. The blog also uses a smart strategy of publishing copycat recipes, recreating popular restaurant dishes from places like Wingstop and Applebee’s. These recipes capture searches from people craving familiar flavors, boosting visibility and engagement.

3. Low expenses and potential for high returns

Though the blog is only three months into monetization, it’s already off to a great start. Daily income has grown from $3-4 per day to $8-10 per day, with some days reaching up to $17. With organic traffic on an upward trajectory, revenue is likely to continue increasing. Plus, operating costs are minimal, with just $4/month for hosting.

How to grow it?

Content and Keyword Strategy:
Be sure to get all the insights from the owner on their content creation and keyword targeting strategy—it’s clearly working. I’d recommend doubling down on the copycat recipe repertoire to capture trending searches and boost virality. Monitor what's trending on social media and food blogs, then create high-quality content around those trends.

Grow the Newsletter:
Focus on building the email list to generate a consistent revenue stream through sponsored content. Offer a freebie, such as a recipe collection, meal planning template, or grocery list, in exchange for signups. Use the list to promote new content, products, and offers, increasing both traffic and monetization opportunities.

Expand Affiliate Income:
Add affiliate links for kitchen tools, meal kits, or food delivery services. Recipes are a natural fit for product recommendations, making this an easy way to increase affiliate income.

The blog is priced at $9,350, which is 2.6x annual profit, but there may be room for negotiation, given that the site is still in the early stages of monetization.

Would you buy this blog? Check out their listing on Flippa.